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NEW Now onboarding 3 supplement brands · June 2026

Welcome to
The Scalers Lab

India's Only Supplement Marketing Agency

We help supplement brands scale through Meta Ads, Google Ads, CRO, Retention Marketing, and high-converting funnels — from first order to repeat purchase, engineered for profit.

THE JOURNEY BEGINS
The Supplement Growth Journey

From struggle to profit — follow the path.

PAIN → PROCESS → SCALE → PROFIT

Stage 01 · The Problem

Most supplement brands don't have a product problem. They have a growth problem.

Great formula. Clean label. Real results. And still — ads that burn cash, carts that get abandoned, buyers who never come back. The product was never the issue. The growth system is.

01
High CAC ↑ ROAS 1.2× 71% Cart Abandonment 0.9% CVR Low Repeat Purchases
Stage 02 · The Turning Point

You reach out to The Scalers Lab.

One call. We audit your ads, funnel, and retention — and show you exactly where the money is leaking. If we can fix it, we'll tell you how. If we can't, we'll say that too.

Free Consultation Call
02
ENTERING THE LAB
Stage 03 · Foundation

We build the growth engine.

Tracking wired. Pixels firing. Landing pages built for supplement buyers. Creative testing system live. Every component connects before we scale a single rupee of spend.

03
Meta AdsPAID SOCIAL
Google AdsSEARCH
Landing PagesCRO
Pixel + CAPISIGNALS
Server TrackingGA4
Creative TestingUGC
Klaviyo FlowsRETENTION
GROWTH ENGINE · ONLINE
Stage 04 · Acquisition

We bring high-intent buyers.

Ingredient-led creative on Meta. Purchase intent captured on Google. Cold traffic warmed with angles that pass health-claim policies — buyers, not browsers, flowing to your store.

04
UGC Hooks Search Intent Lookalikes Retargeting
A
R
S
M
Stage 05 · Conversion

We turn visitors into customers.

Conversion-built product pages. Advertorials and quiz funnels mapped to supplement-buyer psychology. Friction removed at every step — so traffic actually ends in checkout.

05
1Visitor landsTRAFFIC
2Product pageENGAGED
3Add to cartINTENT
4CheckoutACTION
Purchase confirmedCVR ↑ 2.8%
Stage 06 · Retention

We don't stop at the first sale.

Replenishment emails timed to the 30-day bottle cycle. WhatsApp campaigns. Upsells, reorders, subscribe-and-save. The second and third order is where supplement profit actually lives.

06
Email Flows WhatsApp Upsells Reorders Subscribe & Save
LTV ↑
Stage 07 · Scale

From orders to predictable growth.

More buyers in. More converting. More coming back. Now we scale spend with the math de-risked — 2–3× brand growth in 6–8 months, forecastable instead of hoped-for.

07
REVENUE TRAJECTORY2–3×
ROAS 3–5× Repeat 34% 6–8 months
Stage 08 · Destination

Welcome to the profit zone.

Acquisition, conversion, and retention compounding together. Predictable revenue, healthy margins, customers on autopilot. This is where the journey was always headed.

Book a Meeting
08
ROAS3–5×
REPEAT34%
GROWTH2–3×
PROFIT↑↑
Paresh Panchal — Founder of The Scalers Lab
Paresh Panchal
Founder · Supplement Growth Strategist
Meta AdsGoogle AdsKlaviyoCRORetention
India USA Canada Sweden
About the founder

Supplement growth built on customers, not clicks.

Paresh Panchal is a performance marketer and founder of The Scalers Lab — a growth agency built exclusively for supplement and nutraceutical brands. He helps DTC supplement companies scale through Meta Ads, Google Ads, and retention marketing engineered for one outcome: profitable revenue.

His focus is profitable, repeatable supplement sales — not impressions or vanity dashboards. Every campaign is built around supplement-buyer psychology, compliance-safe claims, and the subscription economics that make supplement brands actually profitable.

Profit-first scaling
Compliance-safe creative
Transparent reporting
Full-funnel visibility
What we do

Everything your supplement brand needs to scale.

Twelve focused offerings — every one built for supplement and nutraceutical brands. We don't sell impressions; we build profitable, compliant, repeatable supplement sales.

01

Supplement Search & Shopping

Google Search, Shopping, and PMax built for supplement intent — capture buyers actively searching for your formula, ingredients, and category.

02

Meta Ads for Supplements

Facebook & Instagram funnels engineered for supplement buyers — UGC, ingredient-led hooks, and compliance-safe angles that actually scale.

03

DTC Supplement Scaling

End-to-end Shopify growth: catalog ads, dynamic retargeting, and AOV mechanics tuned to supplement repeat-purchase economics.

04

Compliance-Safe Creative

Hooks and UGC angles that pass Meta & Google health policies — no flagged claims, no account bans, just creative that converts.

05

Subscription & Retention

Subscribe-and-save funnels, churn-reduction flows, and loyalty mechanics that turn one-time supplement buyers into recurring revenue.

06

Email & SMS Flows

Klaviyo flows built for supplements: welcome, replenishment reminders, win-back, and subscription nudges timed to your bottle cycle.

07

Supplement Landing Pages

Conversion-first product and advertorial pages — ingredient breakdowns, social proof, and claims structured to convert and comply.

08

Funnel Strategy & CRO

Quiz funnels, advertorials, and upsell paths mapped to supplement-buyer psychology — engineered to lift AOV and first-order profit.

09

Retargeting & Win-Back

Audience sequencing that recovers abandoned carts and re-engages lapsed customers before they reorder from a competitor.

10

Ingredient-Led Creative

Hook frameworks and ad angles rooted in your ingredients, benefits, and buyer pain points — the creative engine behind every scale.

11

Multi-Market Scaling

Scale your supplement brand across India, USA, Canada & EU — with market-specific compliance, claims, and creative localization.

12

Tracking & Attribution

GA4, server-side tracking, and Conversion API set up clean — so you know your true supplement CAC, LTV, and ROAS down to the SKU.

By the numbers

Numbers we've moved for supplement brands.

From first profitable scale to subscription-led growth — the metrics that matter to supplement founders.

Revenue
$0K+
Revenue generated for supplement brands
Performance
0–5×
Avg ROAS across supplement accounts
Retention
0K+
Subscription & reorder purchases driven
Volume
0K+
Bottles sold for the brands we run
Brands we've scaled

Brands we've scaled across 4 markets.

Netcliqs Inc. — Canada
Spike Detox — USA
MAXAT Nordic — Sweden
Optivida Health — USA
Nutriza Inc. — Canada
Trendy Gift — India
MarketMyHotel — India
Netcliqs Inc. — Canada
Spike Detox — USA
MAXAT Nordic — Sweden
Optivida Health — USA
Nutriza Inc. — Canada
Trendy Gift — India
MarketMyHotel — India
Why supplement brands choose us

Built for supplement brands that want profit, not pageviews.

We're not a generalist agency dabbling in supplements. Supplements are all we do — the compliance, the creative, the subscription math, the channels.

01

Profit-First, Not ROAS Theatre

Every campaign optimized to real supplement profit after CAC and COGS — not vanity ROAS that looks good but doesn't bank.

02

Full-Funnel Supplement Growth

Awareness, conversion, and retention engineered together — because supplement brands live or die on the second and third purchase.

03

Compliance Built-In

We know what Meta and Google flag on health and supplement claims — so your ad accounts stay live and your scale stays uninterrupted.

04

Data-Driven Decisions

GA4, server-side, and Conversion API. Clean attribution down to the SKU. Real supplement CAC and LTV — not guesswork.

05

Transparent Reporting

Weekly performance, monthly business reviews. You always know your blended ROAS, subscription rate, and contribution margin.

06

Creative + Performance

Ingredient-led hooks that stop the scroll, paired with media buying that scales profitably. Both, in one team.

07

Fast Iteration Cycles

Weekly creative tests, bi-weekly funnel updates. We move at the speed supplement trends and ad fatigue demand.

08

Senior-Level, Founder-Friendly

Senior supplement-growth strategy without enterprise overhead. Built for founders scaling from 6 to 7 figures and beyond.

09

Multi-Market Experience

Live supplement campaigns across India, USA, Canada & Sweden — we know how supplement buyers convert in each market.

Tools & tech stack

The stack we use to scale supplements.

// Advertising
Google Ads
Meta Ads
YouTube Ads
// Analytics
Google Analytics 4
Google Tag Manager
Meta Pixel
Conversion API
// Email & Lifecycle
Klaviyo
Mailchimp
Shopify Email
// Ecommerce & Pages
Shopify
Landing Page Builders
WordPress / WooCommerce
// Creative
Canva Pro
AI Creative Tools
Copywriting Frameworks
// Reporting
Looker Studio
Custom Dashboards
Sheets / Notion
// CRO & Testing
Hotjar
Microsoft Clarity
A/B Frameworks
// Lead Gen
Lead Forms
WhatsApp Business
CRM Integrations
What founders say

Supplement founders who turned spend into revenue.

Real outcomes from supplement and nutraceutical brands we've scaled — across protein, wellness, vitamins, and functional nutrition.

★★★★★
ROAS 1.4× → 3.8× in 90 days
Paresh rebuilt our Meta funnel from creative to checkout — every angle compliance-safe so our account never got flagged. By month two we were profitable at scale, something three previous agencies couldn't crack.
M
Marcus L.
Founder · Protein Brand · USA
★★★★★
Subscription rate 11% → 34%
Our biggest problem wasn't acquisition — it was churn. The Scalers Lab built our subscribe-and-save flows and replenishment emails. Repeat revenue is now the majority of our business.
A
Arjun S.
Founder · Wellness Supplements · India
★★★★★
CAC down 44% in first month
They actually understand supplement-buyer psychology and FDA-safe claims. New customer cost dropped fast and our ad accounts have stayed live through every scale — no bans, no resets.
R
Riya M.
Founder · Vitamins & Minerals · India
★★★★★
AOV up 38% with quiz funnel
The quiz funnel they built recommends the right stack to each customer. Average order value jumped 38% and customers buy more confidently because the recommendation feels personal.
K
Karan P.
Owner · Functional Nutrition · India
★★★★★
$0 → $58K MRR in 6 months
We launched a brand-new supplement line with The Scalers Lab from day one. Clean tracking, ingredient-led creative, and a subscription engine. Six months in, recurring revenue funds the whole operation.
E
Erika H.
Co-Founder · Greens & Superfoods · Sweden
★★★★★
Email now 41% of total revenue
Klaviyo was an afterthought before. They rebuilt every flow around our bottle's 30-day cycle — replenishment timing, win-back, VIP. Email is now the most profitable channel we run.
D
Daniel R.
Marketing Lead · Sports Nutrition · Canada
Limited onboarding

Ready to scale your supplement brand?

Let The Scalers Lab build your growth engine — acquisition, conversion, and retention compounding together. Engineered for profit, measured to the SKU.

NO OBLIGATION · WE ONLY TAKE 3 NEW SUPPLEMENT BRANDS PER MONTH
Book a meeting

Pick a time. 30 minutes with Paresh.

Real audit. Real numbers. A clear plan — only if we're a fit. Pick a slot below, zero forms, no friction.

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